There are many strategic frameworks available to assist a company develop a business strategy. Most of them are analytical frameworks, and most of them are complex. We have a slightly different view of strategy. We don’t believe in just strategic analytics, we believe in strategic management. That is, the process by which a company manages strategically. For that, the process must be simple, not complex, and comprehensive, covering all stages of business management.
Our framework for strategic management process is both simple and comprehensive, having been adjusted and refined for more than 30 years. It has been used successfully in dozens of consulting projects, and has been applied by many clients for outstanding results. In other words, it has been proven in real-life business situations again and again. Here is a top-level view of the framework.
As can be seen, the framework has four stages. In the first, or Definition, stage, a company decides on an appropriate market strategy. In the second, or Translation, stage, the company internalizes the market strategy into the organization. In the third, or Building, stage, the company begins to measure performance based on the market strategy. And, in the final, or Operating, stage, the company searches for improvements and captures information to feed back into the Definition stage.
We believe our framework is simple, comprehensive, and it works.